Writer, Brand Manager & Communications Strategist
Based in Rincón, Puerto Rico | Almost a decade of experience crafting stories that connect
I'm a writer and communications professional with a passion for honest, human storytelling. Currently serving as Brand Manager and Operations Coordinator at GROWTH MODE PR & Communications Agency, I help brands find their voice and build authentic connections with their audiences.
My work spans blog-style articles, journalistic content, personal essays, and brand communications. I believe in writing that's vulnerable, vivid, and visceral — the kind that makes you feel something.
Brand Manager & Operations Coordinator | Current
Leading brand strategy and operations for a boutique PR and communications agency in Rincón, Puerto Rico. Managing client relationships, developing content strategies, and coordinating cross-functional teams to deliver compelling campaigns.
Founder
Independent communications consultancy specializing in content strategy, brand voice development, and editorial services.
A 10-part essay series exploring the themes of failure, fear, heart, and hope as I approached my thirtieth birthday. Each piece wrestles with what it means to grow up, face your fears, and believe you're worthy of a good life — even when you're terrified.
Published: September-November 2024 | Read the series →
Core philosophy:
"People are imbued with indelible value. Our hearts and our kindness and our indestructible goodness will always be greater than our failures."
Published in: Know Thyself, Heal Thyself (Medium) | March 2022
Exploring courage through the lens of stoic philosophy and Ryan Holiday's "Courage is Calling." A meditation on living with fear instead of letting it control us.
"Fear is a rot and it will eat at you if you let it. The voice is alive because we don't kill it. We let it live because some part of us believes it's true."
Published in: Know Thyself, Heal Thyself (Medium) | May 2021
Honest look at navigating a particularly difficult week, the anger that surfaces, and what it teaches us about ourselves.
"How fucking dare you? That was the thought that lived on the tip of my tongue during the past few weeks. I was pissed off, at everything, and I couldn't figure out why."
Published on: Medium | April 2021
A humorous take on pet ownership, fear, and the things we love that terrify us. Because sometimes you need to laugh at the absurdity of being human.
"Having a cat is like an abusive relationship. It's rough. It's warm and fuzzy for some of the time but ultimately you have to spend a lot of time healing your wounds, and sometimes your cat's wounds aka their hysterectomy."
View all my essays on Medium →
Topics I explore: Mental health and resilience, courage and vulnerability, personal growth, life transitions, philosophy, and the messy reality of becoming yourself.
Student Journalism: The Setonian archive →
Seton Hall University
Studied communications and journalism. Contributed regularly to The Setonian, the university's student newspaper, covering university community stories and profiles.
I've spent nearly a decade writing everything from corporate communications to deeply personal essays. What drives me is the belief that people are imbued with indelible value — that our hearts, kindness, and indestructible goodness will always be greater than our failures.
My writing tends to be:
- Honest — I don't shy away from the hard stuff
- Human — Real experiences, real emotions
- Hopeful — Even in darkness, I'm looking for the light
Whether I'm crafting brand messaging or personal essays, I'm always asking: What makes this true? What makes this matter?
I've been described as:
- "Brutally honest without being cynical"
- "Philosophical without being preachy"
- "Vulnerable without being performative"
I hold poetry like a safety blanket. It keeps me warm and reminds me of my most precious belief: that we're all worthy of a good life, no matter how messy we are.
"No matter what we do, we are worthy of a good life and capable of building it."
This belief shapes everything I write and everything I build. We're all messy, terrified, and brilliantly human. That's not a bug — it's the whole point.
I exist in the tension between being 41% terrified of what comes next and 42% okay with any outcome. Between 5% ambition and 100% committed to trying. Between feeling incredibly small and needing so much space.
This tension is where I write from. I don't resolve it. I live in it.
I'm available for:
- Brand voice development — Finding the human in your message
- Content strategy — What to say, when, and why
- Editorial services — Blog articles, personal essays, thought leadership
- Communications consulting — PR strategy and execution
If you're looking for writing that sounds like an actual human and builds authentic connections, let's talk.
Fifth of seven children. Cat owner. Believer in poetry as a safety blanket. Currently living in Rincón, Puerto Rico with my husband and our extremely judgmental cat.
Working on short stories and focusing on fiction. I write personal essays because it's fun and because it's hard to stop thinking about yourself, isn't it?